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Gnosis
Brand Identity
Making waves with a leading Bermuda consultancy firm.
Brief
Gnosis is a growing IT and business consultancy based in Bermuda that approached Mitso to help refresh the brand design and deliver a slick, new corporate brochureware website. The company wanted to establish itself as the go-to consultancy for all things IT on the island and help to keep the brand front of mind for prospective B2B clients.
Goals
Brand identity refinement
Refresh existing brand identity and develop a new logo design and brand scheme, reflective of Gnosis’ position as a market leader.
Position Gnosis as a leading consultancy firm
Work with Gnosis on key messaging and brand strategy to assert its position as a go-to IT consultancy firm in Bermuda
Brand collateral
Produce a series of brand collateral embedded into the new website and aid lead generation activities
Digital activation
Optimise all social channels and develop a digital strategy, focused on front-of-mind brand content and digital PR
Solution
As Gnosis’ chosen creative agency in Bermuda, we collaborated with the team to establish the brand’s core vision and values, with accompanying language to assert Gnosis’ expertise, knowledge and dedication to their clients, while also inspired by the company’s Bermudian oceanic roots.
This was further reflected in the refined visual identity which saw the development of a bright new brand scheme and colour palette to better represent the Gnosis that clients know and trust while showcasing the business’ continued growth and innovation.
Meanwhile, we worked with the team to develop a new brochureware website, spanning new content, design and functionality, and creative direction for a suite of new team and company photography.
As the primary touchpoint for clients, it was important to deliver a slick and agile website that was both concise and user-friendly.
Through a process of discovery and research with Gnosis, this project delivered a refined, premium and trusted brand identity and successfully positioned Gnosis as a leading IT and Business Consultancy in Bermuda.
Marketing Gnosis in Bermuda required a deep understanding of the market and aligning all activity with Gnosis’ goal of enhancing brand awareness and driving traffic to its website. Optimising copy for popular service searches coupled with lead generation campaigns and brand content on social media, resulted in an uplift in website traffic, a surge in new social followers and ultimately winning new leads for the business.
We continue to work with Gnosis to refine collateral, nurturing new leads and driving business success in Bermuda.
We love working with Mitso – the team is creative, very responsive and just brilliant at what they do! They helped us with our re-branding and built us the best website in Bermuda's IT / technology space! We will be using Mitso for all our future projects and can highly recommend them!
Marelize Le Roux, Chief Financial Officer
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