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Canal Court / Carrickdale Hotel & Spa
DIGITAL CAMPAIGN
Serving up increased online engagement for two of Ireland’s leading hotels & spas.
Brief
Local landmark hotels, Canal Court Hotel & Spa and Carrickdale Hotel & Spa briefed Mitso to review all marketing and digital activity, to devise a new digital strategy that would elevate bookings for the hotel’s luxurious spas and wedding offering.
Goals
Deliver an integrated digital strategy
A full digital audit and strategy spanning website updates, paid Meta advertising, email marketing and digital design
Optimise the hotels’ Spa and Wedding landing pages to enhance user journey
Make improvements for ease-of-navigation and improved user experience
Boost spa bookings and wedding viewings
Focusing on key seasonal periods, use creative campaigns to drive conversions for both hotels
Design a slick new Conferences & Events brochure
Position Canal Court Hotel & Spa as a leading destination for conferences and events across Northern Ireland and beyond
Solution
Following an intensive audit across both hotels’ digital channels, Mitso identified a series of key opportunities for online growth.
We delivered a new strategic plan, where our first step was to improve website design for both hotels. This included imagery-led layouts featuring a suite of new photography assets, increase calls-to-action across the site to guide the user to book or find out more information.
We further worked with the Canal Court Hotel & Spa to refresh their Conferencing & Events brochure, repositioning the hotel as an ideal location for events along the Dublin Belfast Economic Corridor.
Once all assets were in place, we developed and now manage monthly digital campaigns for both hotels, with key focus on weddings and spa bookings. To support, we created a suite of new advertising assets for paid Meta advertising and monthly email marketing campaigns.
Campaign Results
1.5 million combined ad reach
11.5 million combined ad impressions
90k+ combined ad clicks
3 Average ROAS
We started working with the Mitso team in 2022 to promote our weddings and spas at Canal Court Hotel & Spa and Carrickdale Hotel & Spa. Their invaluable advice and insights over the past few years have been instrumental in driving real impact and digital growth for our hotels. The team's deep understanding of our market has led us to work together on further market research, resulting in significant improvements in our hospitality offering.
Orla Hayes, Marketing Manager for Canal Court Hotel & Spa and Carrickdale Hotel & Spa
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