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Bermuda Janitorial Supply
Ecommerce
A polished new platform for Bermuda’s leading cleaning business.
Brief
Bermuda Janitorial Supply is a renowned, family-run cleaning business in Bermuda. The company approached Mitso to develop a new e-commerce platform for the brand in Bermuda, merging both trade and retail customer needs into one central platform. The brand also required a digital strategy and action plan to accompany the launch of the site, to build momentum and awareness, drive new customers to the site and enhance online sales.
Goals
Polished brand strategy
Renewed focus on brand values, positioning and development of optimised copy to improve organic search performance.
Web design for ecommerce success
Develop a new ecommerce platform to grow online sales and streamline communication with both retail and trade customers.
Digital-led communication
Enhance digital marketing activity in Bermuda with a new digital strategy and action plan to maximise digital budget.
Strategic activation
Activate paid advertising, email marketing and organic social media content to drive traffic and conversions.
Solution
A consistent and engaging brand is core to the longevity and success of any business. Our initial partnership focused on bringing the brand to life online via a new, intelligently designed ecommerce platform.
We prioritised transforming how Bermuda Janitorial Supply delivered products and services online and we successfully delivered responsive design and new integrations with warehousing and financial systems such as Multisystems, Quikbooks and Authorize.net, to improve the flow of data from the moment of purchase to the moment of delivery.
With experience of Bermudians’ on-island shopping behaviours, we understood their core needs and introduced key features such as bulk ordering, click-and-collect and content that highlighted the global brands being offered by Bermuda Janitorial Supply.
Historically Bermuda Janitorial Supply transacted with corporate firms and B2B clients, so we worked with the company to integrate the new website with core IT systems and introduced wholesale applications and a new Wholesale hub to bring digital benefits to those valued customers.
Following the launch of the site, we worked with Bermuda Janitorial Supply to develop a targeted digital strategy and action plan, taking our deep understanding of their customers and tailoring our approach to maximise budget. This work is ongoing as we continue to work with the team to bring holistic value to the business across a range of digital touchpoints.
Exceptional service, transparent communication, and remarkable results! The team at Mitso tailored their strategies to our business needs, boosting website traffic and conversions significantly. Highly recommend their expertise in digital marketing. Thank you for your commitment to excellence!
Adam Petty, Operations Manager at Bermuda Janitorial Supply
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